In the past 5 years, we have organized more than 150 initiatives in grassroots football to understand and contribute to the social, economic and developmental aspects of the Indian Football ecosystem. Through strategic consulting, turnkey project execution and our proprietary football technology, F-Cube, we want to ensure that every child benefits from play.


The Founder

Chetan’s Story

Chetan grew up in Orissa, passed high school from DPS, R.K Puram in Delhi and then got his Engineering/Economics degree from Georgia Tech, USA. After graduation he worked as a research engineer in Washington DC on sensor based wireless technologies. During this time he developed a keen interest in sports based technologies and processes at play in the US sports ecosystem. He extensively researched on the social, entertainment & business successes of the Football industry worldwide with a special focus on the highly successful girls grassroots soccer programmes in the USA. He returned to India in 2010 and started working in the Indian Football ecosystem. A Football Association (FA), England, Level-2 football coach, he has worked with more than 25,000 Football players, both boys and girls across various age groups and socio-economic segments in India.


For his work he has been recognized by Times Now-Amazing Indians, CNBC-Young Turks, Mahindra – Spark the Rise nominee at Times Now Awards, TATA-IIM Calcutta Top 20 social enterprise in India amongst many others. He has been instrumental in developing the Delhi Police Yuva program for Football and has been felicitated by the Lieutenant Governor of Delhi for his work with underprivileged footballers .In his efforts to develop a talent pool in Indian Football, Chetan has developed an experiential football training technology, F-Cube, which progressively quantifies various developmental parameters in young sportspersons. In July 2014, Sports Minister of India, Shri Sarbananda Sonowal launched the F-Cube technology concept at the Jawaharlal Nehru Stadium in New Delhi. Over the past year, Chetan has worked on productizing the F-Cube prototype and is launching a first-of-its-kind immersive Football center in Delhi in Feb 2016.

Special Projects Core Team

Our team of experts with vast experience in working on and executing special projects.

Biraja Misra

Biraja Misra


Biraja Misra, chairman of TheFootballLink, has more than 45 years of experience in senior management roles in India and abroad. A mechanical engineer from BITS Pilani, he did his MBA from UCLA, USA. He believes that sports can be a major game-changer in Indian society and has been instrumental in laying the ethos and vision of TheFootballLink.

BB Misra

BB Misra

Technology Strategy

BB Misra passed out from NDA and joined the Indian Air Force as a fighter pilot. He subsequently became a Experimental test pilot in IAF. He also served as a research scientist in ADA and DRDO on Simulators, Human Interface Design and Systems Integration the Light Combat Aircraft project. He currently monitors all technology advancement/innovation of the company.

Rohit Parashar

Rohit Parashar

Player Development

His Football career of more than 45 years includes being the Technical Advisor of the Sports Authority of India, Under-17 FIFA World Cup team and the Head Coach of India’s premier Football training institute, National Institute of Sports (NIS), Patiala. He heads our Football Coaching Program and designs the training curriculum for children and coaches.

Tania Misra

Tania Misra

Operations - Singapore

Tania has a Masters in Architecture & Urban Planning from Columbia University and has worked in New York and Singapore on various infrastructure projects. She has set up a successful social enterprise – Tania Clay Studio – creating customized designs with clay. She spearheads the Singapore operations to introduce the F-Cube to the Football crazy nation.

Manas Ratha

Manas Ratha

Finance & Strategy

A graduate in Mechanical Engineering and Business Management from MIT/Sloan School of Management, he has 18+ years of experience in Investment Banking and Social-Sector Philanthropy Advising. He has been a core member of TheFootballLink Strategy team since inception.

Rahul Sharma

Rahul Sharma


A commerce graduate from Bangalore University and CA from ICAI, Rahul has over 10 years of extensive experience in financial activities including payroll, cash management, forecast and budgeting, internal audits, fund raising and supervising individual property controllers and accounting systems. Rahul makes sure that our money is in the right hands.

Sudeep Sundaram

Sudeep Sundaram

Sensor Technology

He has a PhD from Bristol University in Computer Science and is an experienced computer vision researcher and developer, and has been involved in projects such as creating the goal-line technology prevalent in world Football today. Sudeep has been key to
creating the sensing mechanism of the F-Cube technology.

Sujit Panigrahi

Sujit Panigrahi

Fitness & Technology

He is a renowned figure in technology and sports and was the Chief Technology Officer of the Commonwealth Games in India. He has 20+ years of expertise in large scale Football and Fitness Programs and designed the F-Cube online interface and data management platform.


Since its inception, TheFootballLink has been tirelessly involved with various organizations to spread the love for Football across different age groups, genders and communities, both privileged and underprivileged.

Fitness 365

Fitness365 aims to Improve the Fitness Levels of Students across the country through Research and Innovation in Fitness and Sports.

Spookfish Innovations

Spookfish are a group of research scientists and developers with a passion for cutting edge technology. They believe that they can change the face of industrial automation through a fresh approach towards solving problems.

Sports Authority Of India

TheFootballLink has a 5 year MoU with the Sports Authority of India to develop grassroots Football in the country.

Convergent Technologies

Convergent Technologies is an innovation-led, technology partner built for today’s digital challenges. They focus on the creativity, the usability, the innovations, and inter-operability of diverse systems that converge into one integrated solution for customers.


TheFootballLink offers businesses experience and expertise to Plan, Strategise and Execute Turnkey Football Initiatives while connecting key stakeholders in the Indian ecosystem. Football has seen a meteoric rise in its acceptance and value over the country and TheFootballLink is the best place to understand its impact in execution.